2020 年上海外国语大学学硕 643一、简答(每题20分,共80分)1.interafi2.ad research 的功能。3.举例说明危机公关的基本程序。4.人工智能技术对广告运营的影响。二、论述(每题35分,共70分)1.Emerging aspects of news dissemination in a time of worldwide communication.2.新媒体广告的形态特征及管理创新。
2025 上海外国语大学专硕 3341.To what extent does the proliferation offake news threaten the legitimacy of estab-lished media institutions?(20分)2.Please explain the theory of media conver- gence and analyze how or if it can be applied in a media scenario in Chinesesociety.(30 分)